SEGway December 2016

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SEGway     December 2016
Research and Assessment News from SEG Measurement  
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31 Pheasant Run
New Hope Pennsylvania 18938

All of us at SEG Measurement wish you a very happy holiday season and a peaceful and prosperous New Year.   Thank you to all who have helped us shape our business over the past year.  We wish you all the best in 2017.

We are looking forward to SIIA's Education Business Forum in NYC this month, and especially joining the various forums on this year's theme, "Growing a Great Ed Tech Business."  Industry Trends, Going Global and Leveraging ESSA are among the discussion topics that we are excited to learn more about!
We encourage you to find out more about our work in assessment and efficacy research and how we can help you improve your products and market them more effectively. Connect with us at conferences, through e-mail, or by phone. We also look forward to continuing the discussion with you through this newsletter, on Twitter (@segmeasure) and on LinkedIn (SEG Measurement).  
Take a look at our website at, as it is frequently updated with developments in the field.  And, feel free to email me at I always look forward to hearing from you.
Scott Signature

Scott Elliot
SEG Measurement 

AACE E-Learn Presentation
An Evaluation Of The Effectiveness Of Digital Tool Use In Undergraduate History Classes
We recently presented the results of an evaluation we conducted with MarketingWorks on digital tool use in undergraduate history classes at AACE's World Conference on E-Learning, in Washington, DC.  The research paper was presented for peer review.
Peer review is important for any study to maintain standards of quality and provide credibility to the research. Peer review is a method of  validation for an effectiveness study.
The purpose of the study was to explore the impact of MindTap on student performance in undergraduate history courses in a single semester of college. This study investigated the following question: Do students in classes that use the online instructional application show better performance in their course than a comparable group of students that do not use the online instructional application as part of the same course?
MindTap was created by Cengage Learning and is designed to provide online instruction to support the learning of the material covered in specific textbooks.  
The study employed a quasi-experimental pre-post, treatment-control group design. Using ANCOVA, we found that students in history courses that used MindTap showed significantly higher grades than students in classes not using MindTap. 
We are actively planning for 2017.  Call or email us today at 800-254-7670 ext. 102 or to find how SEG can help you improve product quality and increase sales through better assessment and product effectiveness research.
Visit our website for more details at: or email us at info@segmeasurement for more information.

SEG At Upcoming Conferences
Let's Meet!
We are looking forward to seeing our colleagues and meeting new friends at the upcoming conferences.  Our conference schedule is not yet final for 2017, but we will definitely be joining you at at these upcoming conferences:
  • SIIA, December 8-9, The Princeton Club, NYC
  • ASU+GSV Summit, May 8-10, Salt Lake City, Utah
We would love to meet with you and discuss how we can help you build strong assessments and get the proof of effectiveness you need for success.  
If you would like to meet with a representative from SEG Measurement to discuss how we might help you with your assessment and research needs, please contact us at

About SEG Measurement
Building Better Assessments and Evaluating Product Efficacy
SEG Measurement conducts technically sound product efficacy research for educational publishers, technology providers, government agencies and other educational organizations, and helps organizations build better assessments. We have been meeting the research and assessment needs of organizations since 1979. SEG Measurement is located in New Hope, Pennsylvania and can be accessed on the web at