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SEGway November 2018
Research and Assessment News from SEG Measurement
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31 Pheasant Run
New Hope Pennsylvania 18938
800.254.7670
267.759.0617
segmeasurement
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Dear Hilary,
Thanksgiving is here! All of us at SEG Measurement thank you for letting us help you improve education through better assessment and research. We are grateful to work with you to ensure that students receive instruction based on proven solutions and to fairly and accurately assess student progress.
In this issue of SEGway, we share our thoughts about conducting an effectiveness study now using current school year data to have results available in spring 2019 to support marketing and sales.
Let's face it. School buyers want to spend their precious time and dollars on products that are supported by technically-sound evidence. And, there is increasing pressure at the federal, state and local levels to provide solutions supported by evidence. Educational publishers and technology providers should recognize the importance of providing proof of effectiveness to close sales.
We recently completed an interesting effectiveness study for Imagine Learning. The press release is included here and we would be happy to discuss how we can conduct a similar study for you. Call or email us to see how we can help you.
SEG Measurement is committed to evidence-based education. We firmly believe that students have a right to an education based on sound research evaluating the efficacy of products and interventions and to an education guided by accurate and useful assessments. What are your thoughts on evidence-based education? We'd love to hear from you.
Take a look at our website at www.segmeasurement.com, as it is frequently updated with developments in the field, and email me at selliot@segmeasurement.com with any questions about item banks, assessments, or how to create your own marketing campaign with an effectiveness study. I always look forward to hearing from you.
Sincerely,
Scott Elliot
SEG Measurement
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New study shows Texas students using Imagine Language & Literacy show greater improvement on assessments than non-users
Third-party research finds fourth and fifth grade Texas students that use Imagine Language & Literacy show greater improvement on STAAR assessments than students who do not use the program
For Immediate Release
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Provo, Utah: October 16, 2018-A new study by SEG Measurement, a leading research firm, found that students in Texas using Imagine Language & Literacy showed significantly greater improvement in reading skills than students who did not use the program. The study was conducted during the 2017-2018 school year to measure the effectiveness of Imagine Language & Literacy-a supplemental, digital educational program aimed at helping students develop language and literacy skills.
Over 1,200 fourth grade students and over 1,000 fifth grade students in Texas participated in the study. Growth in reading skills was assessed using the Texas STAAR assessments with the Spring 2017 STAAR results serving as the pretest and the Spring 2018 STAAR results serving as the posttest. Overall, both age groups showed significant improvement in reading skills as measured by the assessments.
Both groups of study participants were statistically matched using propensity score matching based on prior reading skills, gender, and ethnicity. "This statistical matching provides increased rigor in the analyses and helps control for factors beyond product use that may influence performance," explained Nari Carter, Research Manager at Imagine Learning. The reading skills growth in the matched groups were compared statistically using analysis of covariance (ANCOVA) which measured the difference between the Spring 2017 scores and the Spring 2018 scores.
Fourth grade students from the study that used Imagine Language & Literacy showed about 33 points more growth on the assessment, or .24 effect size, than did fourth grade students not using the program. Fifth grade students showed about 19 points more growth on the assessment, or .14 effect size, than did non-users. These results indicate that Imagine Language & Literacy is effective for improving fourth and fifth grade reading skills.
"We're excited to see these results for the students of Texas," said Bryan Sparks, Co-President of Imagine Learning. "We continue to see evidence of the efficacy of our programs in classrooms and schools across the country and are thrilled to help our partnership schools make a difference for all students."
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Media contact: Sherri Walker
sherri.walker@imaginelearning.com
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Need Proof of Effectiveness to Support District Adoption?
You may already have the data you need to conduct a sound effectiveness study.
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Do you have schools that have been using your product diligently this school year or used it last year? Then it is likely that you have the data you need to conduct an effectiveness study now!
You can use the student data to get the proof of effectiveness required by ESSA and many other federal and state financial funding agencies schools rely on.
SEG Measurement can compare the performance of students using your product to the performance of comparable students who did not use your product using a sound research design. Conducting product effectiveness research now would allow you to have data for the spring prime selling season; why wait for next school year and lose 2018 sales?
Is your product one of those that leads to positive outcomes for students? How do you know? Do you have evidence? Your customers want to know.
With an SEG Measurement effectiveness study, you will be able to:
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Have results for spring, summer and fall 2019 marketing
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Provide tangible proof that your product improves student outcomes
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Have your product ESSA-ready so school buyers can purchase
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Collect information to support product improvement and make changes before fall implementation
Join our growing list of clients at SEG Measurement that have benefited from an efficacy study. Increase sales and be ESSA ready!
"We were so pleased with the results that we decided to deploy (the program) district-wide." - Assistant Sup't of Curriculum & Instruction, School District, NJ
SEG Measurement assists you before, during, and after the research by sharing the success of an effectiveness study in a variety of formats -- press releases, websites, publications, radio, sales team webinars, conferences, and social media for instant leverage.
Call or email us today at 800-254-7670 ext. 102 or hrickert@segmeasurement.com for a cost-effective efficacy study by SEG Measurement.
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SEG At Upcoming Conferences
Let's Meet!
We are looking forward to seeing our colleagues and meeting new friends at the upcoming conferences. We are participating in several sessions & we invite you to join us.
Look for us at these upcoming conferences:
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SIIA Education Business Forum, November 27 - 28, New York City, NY
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Texas Association of School Administrators Conference and Education Expo (TASA), January 27 - 30, Austin, TX
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Future of Education Technology Conference (FETC), January 27 to 30, Orlando, FL
We would love to meet with you and discuss how we can help you build strong assessments and get the proof of effectiveness you need for success.
If you would like to meet with a representative from SEG Measurement to discuss how we might help you with your assessment and research needs, please contact us at info@segmeasurement.com.
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About SEG Measurement
BuildingBetter Assessments and Evaluating Product Efficacy
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SEG Measurement conducts technically sound product efficacy research for educational publishers, technology providers, government agencies and other educational organizations, and helps organizations build better assessments. We have been meeting the research and assessment needs of organizations since 1979. SEG Measurement is located in New Hope, Pennsylvania and can be accessed on the web at
www.segmeasurement.com.
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