SEGway March 2016

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SEGway       March 2016
Research and Assessment News from SEG Measurement  
 
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31 Pheasant Run
New Hope Pennsylvania 18938
 
800.254.7670
 
 267.759.0617

Greetings!

The weather played a few tricks with a coating of snow in the Northeast, but a little snow could not stop the presses at SEGway. So here is our March 2016 Issue. 
 
In this issue, we focus on research issues. There was a lot of interest in the questions and answers we shared in the February issue. We are providing additional questions and answers in this issue of SEGway. 
 
We often are asked whether its too late in the year to conduct a study.  So, we are sharing an approach to effectiveness research allowing you to conduct efficacy research with students from this school year.  
 
We encourage you to learn more about our work in assessment and efficacy research by connecting with us at conferences. We look forward to continuing the discussion with you through the newsletter, on Twitter (@segmeasure) and onLinkedIn (SEG Measurement).  
 
I am looking forward to the ASU GSV Summit in April in San Diego--a great chance to meet new colleagues and connect with old (and young) friends.  Please let me know if you would like to meet up while I am there!

Take a look at our website at www.segmeasurement.com, as it is frequently updated with developments in the field.  And, feel free to email me at selliot@segmeasurement.com. I'd love to hear what's on your mind.
 

Sincerely,

 
Scott Signature
 
 

Scott Elliot
SEG Measurement 

Outcomes Achieved by an Effectiveness Study 
What outcomes would you expect?
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It's no surprise that buyers of educational products and both private and government funders want evidence of effectiveness before purchasing.   But there are many other potential benefits to conducting efficacy research. There is a very strong return on your investment.  Here are just a few of the key benefits of conducting an effectiveness study: 
  • Increased salesYour costs can be recovered with one or two additional sales resulting from the proof of effectiveness. The investment pays off quickly.
  • Eligibility for funding- Many private and government programs require evidence for funding. Don't miss out on those opportunities.
  • Spreading the word-  Proof of effectiveness is a news-worthy opportunity for you to communicate with potential customers and other stakeholders.  The final project report, presentations and study summaries provide a rich opportunity to communicate.
  • Establish scientific, third-party support for your product- Your brand and credibility depend on the educational community's view of your product.  Research support is critical to branding and credibility.
  • Build relationships with current and potential customers-  Engagement in a research study provides an opportunity to engage with customers and legitimizes frequent contact.  This is a frequently missed opportunity to reconnect with important customer and potential buyers.
  • Establish best practices for most successful implementations-  Studying the effectiveness of your product puts you in close communication with schools and teachers to identify and share best practices.
  • Future product development-  An effectiveness study offers a great opportunity to learn not only if the product works, but what features are particularly strong and which are less effective.  This can be helpful when modifying the product or building a new product. 
SEG Measurement can help with a summer efficacy study (results available in August) or a fall study! Please write to us at info@segmeasurement.com. We look forward to hearing from you!

Wishing You Had Conducted a Study This Year? 
You May Have the Data Needed to Evaluate Effectiveness of Your Product During the 2015-2106 School Year
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Do you have districts that have been using your product diligently throughout this current school year? Do you wish you could formally evaluate whether these students learned more than comparable students who did not use your product? Well, we have good news; it is not too late to evaluate the effectiveness of use of your product.
 
In order to evaluate the effectiveness of your product used during this school year, you will need the following:
  • Product usage data for the classes you would like to include in the analysis
  • Identification of comparable classes or schools in the same or similar district who did not use your product
  • Ability to obtain state or district test data from Spring 2015
  • Plans for students to be taking a state or district test in Spring 2016
The performance of students using your product can be compared to performance of comparable students who did not use your product while controlling for any initial differences, using a sound research design. In addition to the quantitative evaluation, we can also collect feedback from the teachers who have used your product during the year.
 
Conducting this type of post hoc evaluation of product effectiveness would allow you to have data before the fall rather than waiting for a new school year and losing months of sales!

If you want to know more about a study of 2015-2016 effectiveness, please contact us to help you plan and execute this research at info@segmeasurement.com or 800-254-7670. 

 
Recent Questions Asked by Educators and Publishers Considering Conducting an Efficacy Study
 
Many of you were interested in the research questions we covered in last month's newsletter, so we are answering additional questions in this newsletter.  
 
If you have specific questions that are not covered here or if you are interested in exploring any of these questions further, please contact us.  We are here to help.
How do you account for differences in teacher quality?
In most effectiveness studies, there are classes assigned to use the product and classes assigned to not use the product so you can fairly compare. It is well known that teachers have a great impact on the amount of student learning achieved in the classroom throughout a school year. As such, it is important to ensure that the teachers included in an effectiveness study are similar across the classes that are using the product and not using the product. If more experienced teachers are all clustered in the classes that are using the product, it gives those classrooms an unfair advantage. There are a number of things that can be done to help control for this. The first is to randomly assign teachers to treatment and control. If random assignment is not possible, then the control/comparison group teachers should be selected to be as similar to the treatment teachers as possible and well matched statistically. Another approach is to remove or control for the effect of any differences between the teachers using a procedure called Analysis of Covariance. 
 
What units/lessons do we pick to investigate?
For products that range from K-12 and have multiple subject areas, it can be a challenge to determine where to focus for a study. For a full year study, we typically recommend focusing on 1 - 3 grades in 1 or 2 subjects. For a shorter study, it would be helpful to select one grade and a couple of lessons/units/features to focus on in a short period of time.   When making decisions on areas of focus, consider your goals for the study. Do you want to explore successes in areas where you have not had much usage to date, or are you interested in studying grades/features/subjects/units where you have the greatest amount of use?   Based on your goals, the optimal scope of the study (as well as necessary implementation time frame) can be determined.  

We have a product that is completely "free style" and are not sure how to control the usage for the study?
Products that have a very specific curriculum are more straightforward to define the expected usage to be included in the study. For those products that do not have any specific curriculum or recommended use, time or engagement become more critical than the actual features used. A minimum number of logins, resources used, time spent on task, or number of games played are a few examples of how usage can be monitored. When recruiting for a study, it is important to define the minimum level of use requested over the study time frame. It is also important to collect information from participants about how they used the product so that usage information can be shared along with the results. From this, best practices or recommendations for successful implementation can be presented.
 
How do we know if classes are actually using our product as expected for the study?
For online products, usage is typically tracked through the product itself. On a regular basis, the usage data should be evaluated to determine whether the participants are being compliant in their use of the product. In some cases it may be necessary to remind participants about the minimum level of usage required to participate. For offline products or products that do not have sufficient usage tracking/reporting, it is helpful to have the teachers check-in on a regular basis with us to attest to their usage. We provide an online survey tool for the teachers to confirm their use of certain features or the length of time they used the product in the classroom (based on the specifics of the study). In other cases, we talk with the teachers to confirm their use of the product. The goal here is to be involved enough through online tracking or connecting with teachers to ensure that classes are using the product as expected while also leaving teachers the autonomy for an authentic implementation. It is also important to be flexible with the usage expectations and understand that the same level of usage is not going to be maintained each week throughout the study.
 
What level of training or support is needed for participants?
For an effectiveness study, it is important to have the conditions for using the product be similar to what would happen under normal conditions. If there is a web-based training webinar for new users, then the users for the study should complete the same online training. If there is in-person training or coaching as part of a typical implementation, then that should be included for study participants as well. If there is no training typically provided, then no training should be provided for the study participants. In terms of technical support, the study participants should receive the same level of support as other users. Technical issues or questions should be addressed in a timely manner.
 

What questions do you have?  Let us know what questions you want answered.  Contactinfo@segmeasurement.com  to share your feedback.

Contact SEG today to find out how we can help you establish the effectiveness of your education product or service:
hrickert@segmeasurement.com     267-759-0617 ext 102

SEG At Upcoming Conferences
Let's Meet!
 
We are looking forward to seeing our colleagues and meeting new friends at the upcoming conferences.  We are participating in several sessions & we invite you to join us.
 
Look for us at these upcoming conferences:
  • SITE 2016, March 21 - 25, Savannah, GA
  • ASU+GSV Summit, April 18 - 20, San Diego, CA
  • AAP Content in Context, June 6 - 8, Philadelphia, PA
We would love to meet with you and discuss how we can help you build strong assessments and get the proof of effectiveness you need for success.  
 
If you would like to meet with a representative from SEG Measurement to discuss how we might help you with your assessment and research needs, please contact us at info@segmeasurement.com.

About SEG Measurement
Building Better Assessments and Evaluating Product Efficacy
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SEG Measurement conducts technically sound product efficacy research for educational publishers, technology providers, government agencies and other educational organizations, and helps organizations build better assessments. We have been meeting the research and assessment needs of organizations since 1979. SEG Measurement is located in New Hope, Pennsylvania and can be accessed on the web at