SEGway November 2016

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SEGway     November 2016
Research and Assessment News from SEG Measurement  
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31 Pheasant Run
New Hope Pennsylvania 18938

Happy Thanksgiving!  We are truly thankful for all of our clients, all of the districts and universities that we work with, and all our colleagues that share an interest in improving education for everyone.  

What will happen in education in 2017 is difficult to predict. In this SEGway issue, we look ahead to 2017 and give you our take on what may be in store for education, particularly educational research.  

I just returned from the E-Learn conference where I presented the findings of one of our recent studies.  We work hard to ensure that the interpretations of results we share are clear, relevant, and actionable.  It is a great pleasure for me and all of us at SEG to participate in the educational research community and to present at conferences.
We encourage you to learn more about our work in assessment and efficacy research and how we can help you improve your products and market them more effectively. Connect with us at conferences, through e-mail, or by phone. We also look forward to continuing the discussion with you through this newsletter, on Twitter (@segmeasure) and on LinkedIn (SEG Measurement).  
Take a look at our website at, as it is frequently updated with developments in the field.  And, feel free to email me at I always look forward to hearing from you.
Scott Signature

Scott Elliot
SEG Measurement 

Top 10 Predictions for 2017
What is in store for education?
It is times like this that we wish we had a crystal ball at SEG. Predicting the impact of the recent election combined with the 2016 ESSA law is, to say the least, a challenge.  Like you, we are wondering what changes may be in store for education.  

From what we have heard so far from the president elect and the incoming secretary of education, we would not be surprised to see the following in 2017:

  1. A continued emphasis on assessment as an accountability measure.  The new administration is likely to continue to hold schools accountable for performance.
  2. A continuing shift in educational decision making from the federal to the state level.  This shift began with the ESSA and we are likely to see additional measures toward this end.
  3. Increased call for and reliance on evidence-based educational products and services.  The incoming administration will likely favor an evidence-based approach to education.  The new secretary comes from a medical environment where products go through rigorous research prior to use.
  4. More monitoring of the requirement to have research reports for adopted products that use federal funds for purchasing.  Requiring sound research report for product efficacy in order to use federal funds for purchase is likely to be more rigorously enforced.
  5. Continued development and implementation of digital educational technology. To the extent that the incoming administration wants to see greater efficiency in education and advocates for technology, we are likely to see a greater push for technology-based solutions.
  6. Improved integration of assessment and analytics within digital instructional tools and platforms. With the increased push for evidence, providers will need to ensure that they provide the proper measures and data to evaluate performance, monitor usage, and make informed decisions.   
  7. Increased use of custom assessments to meet state and district needs. With the shift in decision-making to the states, we will see a continued return to state-based and district-based assessments and a move away from Consortium-based assessments.
  8. Reduced focus on student performance to evaluate teachers.  The political, technical and operational pitfalls of using student performance data as the sole criterion to evaluate teachers are widely seen.  There is likely to be waning support for this approach.
  9. A greater push for school choice.  The new administration has included this as a key provision in their educational policy documentation.
  10. A decline in Common Core.  The incoming administration repeatedly called for the elimination of Common Core State Standards during the campaign.  It is also included as a key provision in the administration's policy document.

We are actively planning for 2017.  We are gearing up for a very busy and exciting year.  Call or email us today at 800-254-7670 ext. 102 or to find how SEG can help you improve product quality and increase sales through better assessment and product effectiveness research.

Visit our website for more details at:

SEG At Upcoming Conferences
Let's Meet!
We are looking forward to seeing our colleagues and meeting new friends at the upcoming conferences.  Our conference schedule is not yet final for 2017, but we will definitely be joining you at at these upcoming conferences:
  • SIIA, December 8- 9, The Princeton Club, NYC
  • ASU+GSV Summit, May 8-10, Salt Lake City, Utah
We would love to meet with you and discuss how we can help you build strong assessments and get the proof of effectiveness you need for success.  
If you would like to meet with a representative from SEG Measurement to discuss how we might help you with your assessment and research needs, please contact us at

About SEG Measurement
Building Better Assessments and Evaluating Product Efficacy
SEG Measurement conducts technically sound product efficacy research for educational publishers, technology providers, government agencies and other educational organizations, and helps organizations build better assessments. We have been meeting the research and assessment needs of organizations since 1979. SEG Measurement is located in New Hope, Pennsylvania and can be accessed on the web at